Cosmoprof North America (CPNA) is the leading B2B trade show for the beauty industry in the Americas, closed its 2025 Miami edition on January 23rd. As usual, the event dedicated space to showcase rising indie beauty brands—and offered expert guidance to rise to the next level.

Centrally located on the show floor, Discover Beauty was a high-end curated section featuring a line-up that included hidden gems from across the globe. Attendees discovered up-and-coming skin care, makeup, and fragrance brands that were on display.

This year's Discover Beauty brands included ExoCeuticals, BHICA, C&D Beauty, Acqua di Portofino, and more.

See the slideshow: Indie Beauty on Display at Cosmoprof NA Miami 2025.

Maria Torres, a highly respected beauty expert and Latina entrepreneur, served as an Expert Advisor to the Discover Beauty brands. As a Latina entrepreneur, her company represented and distributed Gianni Versace, Dolce & Gabbana, Moschino, Loewe, Blumarine, Dsquared, Pink Sugar, and other brands.

Another area, Beauty Vanities, showcased smaller brands with a limited number of SKUs. This curated section offered brands exposure to retailers with a prime spot on the show floor. Some of the brands in this area included BeautySoClean, Botany, Yudiva, Hours Haircare, and Mimosa Lane.